Privacy Policy

Effective Date: 01.04.2025

1. Introduction

AdaTrack ("we," "us," "our") is dedicated to safeguarding the privacy and personal information of our users ("you," "your") who access and utilize our services through our website and applications (collectively referred to as the "Services"). Our commitment to privacy is fundamental to our company ethos. This Privacy Policy outlines how we collect, use, disclose, and protect your information and is designed to inform you of your rights regarding your data.

2. Our Commitment to Data Minimization

In an age where data is pivotal to the digital landscape, we recognize the importance of being responsible stewards of personal information. Our motivation for tracking only necessary data is rooted in a robust ethical foundation and a commitment to privacy best practices. We believe in respecting your autonomy and privacy rights. Therefore, we strive to collect only the data essential for providing our Services effectively. This approach aligns with our core values and fosters trust and transparency in our relationship with you.

3. Information We Collect

• Personal Information: When you create an account, contact us, or utilize certain features of our Services, we may collect personal information such as your name, email address, phone number, and billing information. We only collect this information if it is directly related to your use of our Services and is necessary to facilitate that use.
• IoT Device Data: To provide our core asset tracking services, we collect telemetry data from your connected devices, including but not limited to GPS location, sensor readings (temperature, humidity, motion), and device status metadata. This data is processed to enable real-time tracking, historical reporting, and alerting features.
• Usage Data: We collect information about your interactions with our Services, such as your IP address, browser type, operating system, pages visited, and timestamps. This information is collected to help us analyze usage patterns and improve our Services while ensuring that we do not store or track information that is not essential for this purpose.
• Cookies: Our Services utilize cookies and similar tracking technologies to enhance your experience and improve functionality. These tools allow us to better understand user preferences and optimize performance. You can control cookie preferences through your browser settings and the Cookie Preferences link in our footer, and we advise you to review your options regularly.

3.1 Cookie Inventory

The landing page utilizes analytics cookies provided by Google Analytics 4. These cookies are only set after you have explicitly consented to their use through our cookie consent banner. No cookies are set without your consent.

Note: The landing page does not set any essential cookies. Your cookie preference is stored locally in your browser (localStorage) and is not transmitted to our servers. You can withdraw your consent or change your preferences at any time by clicking "Cookie Preferences" in the footer.

4. Compliance with GDPR

We are fully committed to complying with the General Data Protection Regulation (GDPR) and ensuring your data rights are respected. The GDPR sets a global benchmark for privacy standards, providing individuals with greater control and transparency over their personal data. Our policies and practices have been carefully designed to align with these regulations.

Key Aspects of Our Compliance:

• Lawful Basis for Processing: We process your data under lawful bases stipulated by the GDPR, such as consent, contractual necessity, and legitimate interest. We will ensure that our processing activities are justified and transparent.
• User Rights: Under the GDPR, you possess various rights regarding your personal information, including the right to access, modify, and erase your data. Should you wish to exercise any of these rights, you can contact us at adatrack@adatrack.io.
• Data Protection Impact Assessments: We conduct regular assessments to evaluate the potential impact of our data processing activities, ensuring that we mitigate risks and uphold data protection principles.
• Data Transfers: If we ever transfer your personal information outside the European Economic Area (EEA), we will ensure appropriate safeguards are in place to protect your data.

5. How We Use Your Information

The information we collect serves multiple purposes, including:

• To deliver, maintain, and improve the Services we provide to you.
• To track assets, visualize geolocation history, and generate real-time alerts based on your device telemetry.
• To process financial transactions and provide you with related communication.
• To respond to inquiries and provide customer support.
• To monitor usage patterns to enhance user experience and optimize our Services.
• To fulfill our legal obligations and respond to lawful requests by public authorities.

6. Disclosure of Your Information

We may share your information under the following circumstances:

• Service Providers: We engage third-party vendors, contractors, and service providers to assist in delivering our Services. These parties are bound by confidentiality agreements and are only permitted to use your information for the purposes of providing services to us.
• Legal Compliance: We may disclose your information as required by law, regulation, or legal request, including to respond to governmental inquiries or court orders.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of that transaction, provided the new entity adheres to this Privacy Policy.

7. Data Security

We implement a comprehensive range of technical and organizational measures designed to protect your personal information against unauthorized access, loss, theft, or misuse. While we strive to provide a secure environment for your data, please understand that no method of transmission over the Internet or electronic storage is completely secure. We continuously evaluate and improve our security practices to protect your information.

8. Your Rights

As a user, you hold certain rights concerning your personal information, including:

• Access: You are entitled to request access to your personal data and receive a copy of the information we hold about you.
• Rectification: You have the right to request correction of any inaccurate or incomplete personal data that we hold about you.
• Erasure: You may request the deletion of your personal data under certain conditions.
• Restriction of Processing: You have the right to request a restriction on the processing of your personal data.
• Data Portability: You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format.
• Objection: You have the right to object to the processing of your personal data where we rely on legitimate interests.

To exercise any of these rights, please contact us at adatrack@adatrack.io. We will respond to your request in accordance with applicable data protection laws.

9. Retention of Your Data

We will not retain your personal information longer than necessary for the purposes outlined in this Privacy Policy or to comply with our legal obligations. Upon expiration of the retention period, we will securely delete or anonymize your personal information.

10. Third-Party Links

Our Services may contain links to third-party websites or services that are not operated by us. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect or process personal information from children under this age.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this Privacy Policy regularly.

13. Contact Us

If you have any questions, concerns, or comments regarding this Privacy Policy or our data practices, please contact us at:

AdaTrack s. r. o.
IČO 57787671
Sokolovská 178/10
Košice-Západ 04011
Slovensko
+421 944 670 843
adatrack@adatrack.io